I spent 4 years living in São Paulo, 2 of which were dedicated exclusively to Renault. It was a time filled with countless ideas, ads, social media posts, campaigns, radio spots, films, and posters.
Here, I share some of the most enjoyable things that came out during that time.
“And that little car, Cléverson?”
You know how everything a mom touches turns out better, right? Keeping that in mind, we created a unique and personalized tribute for Renault to honor the followers on the brand’s social media platforms.
The Start&Stop engines have arrived in Brazil. We’ve created a series of stop-motion short films to promote, in a playful and light-hearted way, one of the most incredible automotive technologies of all time.
For those who enjoy behind-the-scenes content, check out this video below. It took over 80 hours of shooting to capture a stop-motion sequence composed of 45,000 photos. The video gives you a taste of the effort that went into this project.
Ad Agency: NeogamaBBH
Art Directors: André Rival, Antônio Sandes, Gabriel Covelli, Hugo Agostinho, Letícia Rodrigues e Luka Vasconcellos.
Copywriter: Guilherme Glir
Creative Director: Fábio Mozeli e Márcio Ribas
Audio Production: Canja Áudio Culture
Video Production: Asteróide Filmes
Scene Director: Guilherme Biglia
RTVC: Luciana Kley