I particularly enjoy projects that come to me with a challenging problem to solve. And look at what 99Pay brought to the table: demystifying Bitcoin in Brazil to try to make cryptocurrency more popular within the 99 app. Quite complex, isn’t it?

We began by developing a versatile concept that appealed to the younger audience and finished it off with a visual style that evokes funk/trap/dancehall vibes.

With the mood and concept approved, we conducted a photoshoot blending vibrant, diverse, and youthful characters to infuse the campaign with the energy of Generation Z.

With this visual power established, we needed to make the campaign big in the digital space. That’s when I sat down in front of my computer, put on a trap beat, and wrote a funk song. Yes, you read that right! For the first time in my career, I wrote song lyrics. Funk lyrics. A funk song about Bitcoin. :O Press play below, DJ!

With a funk track produced so beautifully and professionally, we couldn’t think of anything better than making a funk music video for this song.

And since the idea was to popularize Bitcoin and dispel the myth that cryptocurrency is just for the elite folks on Faria Lima Avenue, we took the bit to the most famous beach in Rio de Janeiro.

All to prove how you can invest in Bitcoin while sitting back, relaxed on the beach, or wherever you want.

Project: Tela Marketing

Operation Leader: Luísa Paiva

Ad Agency: Taste

Creative Director: Ale Tauchmann

Art Director: Guilherme Rubini

Copywriter: Guilherme Glir

Video Production Company: Flavor

Scene Director: Gabriel Twardowski

Audio Production Company: Canja Áudio Culture

You can start a new routine, change your habits, take care of your health, cut out the excesses, and get rid of things that harm you. But none of that guarantees a longer life if you forget to be a good driver on the road. Freshly made film, just out of the oven, for the company that manages the concession of highways across much of Brazil.

Ad Agency Tif Comunicação

Copywriter: Guilherme Glir

Creative Director: Waldemar Segundo

Video Production Company: Buzz CCS

Scene Director:  Duda Justus

Audio Production Company: Toro Áudio

Audio Director: Kelson Diego

The highest point in Curitiba. That’s the bold promise that GT Building is set to deliver upon with the completion of OÁS: a 50-story high-rise designed for the luxury market in Curitiba, Southern Brazil, offering a fresh perspective of the city’s skyline.

Beyond its towering height, this development will provide an unforgettable experience for future residents, with attention to detail evident from the very beginning in the prospectus.

For the OÁS launch campaign, we departed from the typical approach of real estate developers and crafted a Limited Edition Noble-Book: a notebook filled with exclusive insights and featuring a design inspired by international fashion magazines.

In addition to street media carrying the same visual vibe as the book, the campaign also featured a manifesto-film unlike anything you’ve seen in the real estate market, adding value to the apartment that goes far beyond square footage.

For those interested in behind-the-scenes and making-of content, there’s some really cool footage of the shoot for this campaign featuring the two international dancers we brought in specifically for the photoshoot.

Ad Agency: Taste Ag

Designers: Ana Beatriz Ribeiro e Ale Tauchmann

Creative Director: Ale Tauchmann

Copywriter: Guilherme Glir

Video Production Company: Flavor

RTVC: Carolina Pajuaba

Scene Director: Gabriel Twardowski

Photographer: Ian Jun

A small step for humanity, a giant leap for Brazilian copywriter Gui. Anyone who lives in Brazil knows how important the Guaíra Theater is to the country. To celebrate its 140th anniversary, we created a video that goes behind the scenes, shining a spotlight on the people who work backstage to make the magic happen.

Ad Agency Tif Comunicação

Copywriter: Guilherme Glir

Creative Director: Waldemar Segundo/Allan Falcone

Video Production Company: Pix2 Films

Scene Director:  Murillo Ribeiro

Audio Production Company: Bap Audio

Audio Director: Lauro de Castro Netto

Do you believe in the genie of the lamp? Even when you’re so tired that you can’t tell if the genie is part of your dream or reality? We used this concept in a very polished and effective production to launch the new line of gaming notebooks in Brazil.

Ad Agency: Kontent Hub

Copywriter: Guilherme Glir

Creative Director: Yuri Franco

Scene Director: Marcelo Nava

I spent 4 years living in São Paulo, 2 of which were dedicated exclusively to Renault. It was a time filled with countless ideas, ads, social media posts, campaigns, radio spots, films, and posters.

Here, I share some of the most enjoyable things that came out during that time.

“And that little car, Cléverson?”

You know how everything a mom touches turns out better, right? Keeping that in mind, we created a unique and personalized tribute for Renault to honor the followers on the brand’s social media platforms.

The Start&Stop engines have arrived in Brazil. We’ve created a series of stop-motion short films to promote, in a playful and light-hearted way, one of the most incredible automotive technologies of all time.

For those who enjoy behind-the-scenes content, check out this video below. It took over 80 hours of shooting to capture a stop-motion sequence composed of 45,000 photos. The video gives you a taste of the effort that went into this project.

Ad Agency: NeogamaBBH

Art Directors: André Rival, Antônio Sandes, Gabriel Covelli, Hugo Agostinho, Letícia Rodrigues e Luka Vasconcellos.

Copywriter: Guilherme Glir

Creative Director: Fábio Mozeli e Márcio Ribas

Audio Production: Canja Áudio Culture

Video Production: Asteróide Filmes

Scene Director: Guilherme Biglia

RTVC: Luciana Kley

As soon as I moved to São Paulo, I got hooked on street running. I lived very close to Ibirapuera Park, and it was delightful to start my days with the first light of the sun, doing long runs in that beautiful park. It was a pleasant surprise to be able to work at an agency that handled the account of my favorite sneaker brand. 🙂

Ad Agency: NeogamaBBH

Art Director: Sarah Kamada

Copywriter: Guilherme Glir

Creative Directors: Fábio Mozeli e Márcio Ribas

Ad Agency: DM9DDB

Art Director: Paulo Takiuti

Copywriter: Guilherme Glir

Creative Directors: André Pedroso e João Mostério

Ad Agency: DM9DDB

Art Director: Lais Veloso Saldanha

Copywriter: Guilherme Glir

Creative Directors: Fábio Brandão e Keka Morelle

A delightful project to promote the use of Itaú’s bikes, one of the coolest initiatives this bank has had in our country. Bikes that facilitate transportation, carrying ideas, people, and attitudes. Kudos to the cyclists!

Ad Agency: DM9DDB

Art Director: Paulo Takiuti

Copywriter: Guilherme Glir

Creative Directors: Keka Morelle e Fábio Brandão

Ad Agency: OpusMultipla

Art Director: Ariel Augusto Marcos

Copywriter: Guilherme Glir

Creative Director: Renato Cavalher

Finally, for those who prefer longer content, check out this 15-minute script for the new ASUS release. It’s a video showcasing the key features of the notebook, with Daniel Kawano, ASUS Product Manager in Brazil, as the presenter.

Ad Agency: Kontent Hub

Copywriter: Guilherme Glir

Creative Director: Yuri Franco

Scene Director: Marcelo Nava