Through my love for speaking, I've developed a passion for writing. Now, I combine this skill with all the creativity I've poured into various aspects of my life to create compelling content for brands, individuals, and causes. Are you ready to go together?
To travel fast, you don’t need to speed down the highway. Just grab the tag that gives you a smooth ride through tolls. It helps you skip lines and avoid unnecessary traffic. To promote the service, we created a series of print ads featuring the world’s slowest animals — each one wearing the tag on their glasses.
Curitiba’s City Hall got so much done in the first 100 days of the year that, instead of cramming all that info into a radio ad, we took a different approach.
I particularly enjoy projects that come to me with a challenging problem to solve. And look at what 99Pay brought to the table: demystifying Bitcoin in Brazil to try to make cryptocurrency more popular within the 99 app. Quite complex, isn’t it?
We began by developing a versatile concept that appealed to the younger audience and finished it off with a visual style that evokes funk/trap/dancehall vibes.
With the mood and concept approved, we conducted a photoshoot blending vibrant, diverse, and youthful characters to infuse the campaign with the energy of Generation Z.
With this visual power established, we needed to make the campaign big in the digital space. That’s when I sat down in front of my computer, put on a trap beat, and wrote a funk song. Yes, you read that right! For the first time in my career, I wrote song lyrics. Funk lyrics. A funk song about Bitcoin. :O Press play below, DJ!
With a funk track produced so beautifully and professionally, we couldn’t think of anything better than making a funk music video for this song.
And since the idea was to popularize Bitcoin and dispel the myth that cryptocurrency is just for the elite folks on Faria Lima Avenue, we took the bit to the most famous beach in Rio de Janeiro.
All to prove how you can invest in Bitcoin while sitting back, relaxed on the beach, or wherever you want.
Project: Tela Marketing
Operation Leader: Luísa Paiva
Ad Agency: Taste
Creative Director: Ale Tauchmann
Art Director: Guilherme Rubini
Copywriter: Guilherme Glir
Video Production Company: Flavor
Scene Director: Gabriel Twardowski
Audio Production Company: Canja Áudio Culture
You can start a new routine, change your habits, take care of your health, cut out the excesses, and get rid of things that harm you. But none of that guarantees a longer life if you forget to be a good driver on the road. Freshly made film, just out of the oven, for the company that manages the concession of highways across much of Brazil.
Ad Agency Tif Comunicação
Copywriter: Guilherme Glir
Creative Director: Waldemar Segundo
Video Production Company: Buzz CCS
Scene Director: Duda Justus
Audio Production Company: Toro Áudio
Audio Director: Kelson Diego
The highest point in Curitiba. That’s the bold promise that GT Building is set to deliver upon with the completion of OÁS: a 50-story high-rise designed for the luxury market in Curitiba, Southern Brazil, offering a fresh perspective of the city’s skyline.
Beyond its towering height, this development will provide an unforgettable experience for future residents, with attention to detail evident from the very beginning in the prospectus.
For the OÁS launch campaign, we departed from the typical approach of real estate developers and crafted a Limited Edition Noble-Book: a notebook filled with exclusive insights and featuring a design inspired by international fashion magazines.
In addition to street media carrying the same visual vibe as the book, the campaign also featured a manifesto-film unlike anything you’ve seen in the real estate market, adding value to the apartment that goes far beyond square footage.
For those interested in behind-the-scenes and making-of content, there’s some really cool footage of the shoot for this campaign featuring the two international dancers we brought in specifically for the photoshoot.
Ad Agency: Taste Ag
Designers: Ana Beatriz Ribeiro e Ale Tauchmann
Creative Director: Ale Tauchmann
Copywriter: Guilherme Glir
Video Production Company: Flavor
RTVC: Carolina Pajuaba
Scene Director: Gabriel Twardowski
Photographer: Ian Jun
A small step for humanity, a giant leap for Brazilian copywriter Gui. Anyone who lives in Brazil knows how important the Guaíra Theater is to the country. To celebrate its 140th anniversary, we created a video that goes behind the scenes, shining a spotlight on the people who work backstage to make the magic happen.
Ad Agency Tif Comunicação
Copywriter: Guilherme Glir
Creative Director: Waldemar Segundo/Allan Falcone
Video Production Company: Pix2 Films
Scene Director: Murillo Ribeiro
Audio Production Company: Bap Audio
Audio Director: Lauro de Castro Netto
Do you believe in the genie of the lamp? Even when you’re so tired that you can’t tell if the genie is part of your dream or reality? We used this concept in a very polished and effective production to launch the new line of gaming notebooks in Brazil.
Ad Agency: Kontent Hub
Copywriter: Guilherme Glir
Creative Director: Yuri Franco
Scene Director: Marcelo Nava
I spent 4 years living in São Paulo, 2 of which were dedicated exclusively to Renault. It was a time filled with countless ideas, ads, social media posts, campaigns, radio spots, films, and posters.
Here, I share some of the most enjoyable things that came out during that time.
“And that little car, Cléverson?”
You know how everything a mom touches turns out better, right? Keeping that in mind, we created a unique and personalized tribute for Renault to honor the followers on the brand’s social media platforms.
The Start&Stop engines have arrived in Brazil. We’ve created a series of stop-motion short films to promote, in a playful and light-hearted way, one of the most incredible automotive technologies of all time.
For those who enjoy behind-the-scenes content, check out this video below. It took over 80 hours of shooting to capture a stop-motion sequence composed of 45,000 photos. The video gives you a taste of the effort that went into this project.
Ad Agency: NeogamaBBH
Art Directors: André Rival, Antônio Sandes, Gabriel Covelli, Hugo Agostinho, Letícia Rodrigues e Luka Vasconcellos.
Copywriter: Guilherme Glir
Creative Director: Fábio Mozeli e Márcio Ribas
Audio Production: Canja Áudio Culture
Video Production: Asteróide Filmes
Scene Director: Guilherme Biglia
RTVC: Luciana Kley
As soon as I moved to São Paulo, I got hooked on street running. I lived very close to Ibirapuera Park, and it was delightful to start my days with the first light of the sun, doing long runs in that beautiful park. It was a pleasant surprise to be able to work at an agency that handled the account of my favorite sneaker brand. 🙂
Ad Agency: NeogamaBBH
Art Director: Sarah Kamada
Copywriter: Guilherme Glir
Creative Directors: Fábio Mozeli e Márcio Ribas
Ad Agency: DM9DDB
Art Director: Paulo Takiuti
Copywriter: Guilherme Glir
Creative Directors: André Pedroso e João Mostério
A delightful project to promote the use of Itaú’s bikes, one of the coolest initiatives this bank has had in our country. Bikes that facilitate transportation, carrying ideas, people, and attitudes. Kudos to the cyclists!
Ad Agency: DM9DDB
Art Director: Paulo Takiuti
Copywriter: Guilherme Glir
Creative Directors: Keka Morelle e Fábio Brandão
Ad Agency: Marketdata
Art Director: Ricardo Tramontini e Ariel Augusto Marcos
Copywriter: Guilherme Glir
Creative Director: Christian Stange
Photography: Nani Basso
Ad Agency: OpusMultipla
Art Director: Ariel Augusto Marcos
Copywriter: Guilherme Glir
Creative Director: Renato Cavalher
Finally, for those who prefer longer content, check out this 15-minute script for the new ASUS release. It’s a video showcasing the key features of the notebook, with Daniel Kawano, ASUS Product Manager in Brazil, as the presenter.
Ad Agency: Kontent Hub
Copywriter: Guilherme Glir
Creative Director: Yuri Franco
Scene Director: Marcelo Nava